Since every company has a digital presence now a days, Design and UX have never been more important. With stiff competition everywhere, it’s simply not good enough for a company to put out a product that was poorly designed or engineered. An iterative process with cross-functional teams is needed to design great products. This is why design and engineering need to work together from the onset of a project while also testing early and often with real users.
Here is a screenshot from the compression engine Pied Piper on the hit television show Silicon Valley. This is a perfect example of what can go wrong when engineers are working in silos. If you watch the show you’ll know they need some serious UX/UI help.
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